To lock the precious leather supply and survival is closely related
to raw materials and products , such as luxury goods group LVMH and owns Gucci,
Saint Laurent, Givenchy and other brands of Kering competing acquisition such as
wool production base, Crocodile Farm and Rose Garden ,prada bags etc. raw product line
.
In recent years in China and Brazil and other emerging markets to
increase investment in the store on a generous luxury sector leadership group
who , now in order to control the supply of raw materials for its products and
begin a new round of acquisitions in a fierce competition . Line acquisition of
raw materials to accelerate the vertical integration of these groups . Thus they
can be raw materials , processing of each step to the actual sales to the most
precise control. So, they reap the competitive opportunities, raise the
threshold of the new company entrants also stressed the high quality of their
products .
Just last month, LVMH bought with the high price of 2 billion euros Loro
Piana 80% stake. As the world's top cashmere production base, Loro Piana are
holding is famous for its soft tan wool of the vicuna. Analysts estimate that
soon Loro Piana will mainly provide raw materials for LVMH group, such as Fendi
or Celine brand, termination and LVMH competitors' trade at the same time. A
Loro Piana production coat need to 25 to 30 small sheep TuoDe wool, in milan can
sell for 14000 euros. It is conceivable that control the cashmere production
base for LVMH is benefit of all. Same, also be to ensure the supply of raw
materials, first-class clothing production with top embroidery works, on the
basis of Lesage and feather processing workshop Lemarie Chanel group in the last
year and bought a Scottish Barrie knitwear production base. The Paris embroidery
workshop is also in the past year, Dior Vermont. xzzqlcy$0828