Prada expansion slowed marketing fatigue need not "low key " trick.

In mainland China , Prada is known to be much afraid in 2007 thanks to the movie " The Devil Wears Prada (The DevilWears PRADA)" trend landing. In the film, Miranda worn by the Monster Black V- lapel jacket and skirt , and when played Miranda in the hands of the leader of the 2006 Winter hung limited edition beige bag , all dripping demonstrated Prada brand respected and upheld high quality minimalist fashion style .

As Italy is absolutely legendary brands, from 1913 , founder Mario Prada Prada branding begins , it is destined to higher consumer line positioning , because it was Prada's customers are almost all Italian door lady . And to the noble , tough and elegant as usual style Prada also cater to the fashion circles introverted group of people need to dress up . Especially in New York fashion circles , Prada low-key design, wearing this brand always gives people a high-profile full of intelligent and pride , and it is also designed as the film Miranda general temperament , full of strong female beauty .

While the fashion environment changes , Prada near the verge of bankruptcy in the 1970s , but since the incumbent head of brand Miuccia Prada (Miuccia Prada) took over since it began attested , even after the economic crisis in 2008 when the development was hard , sales results are also growing fast.

According to Prada 2012 Annual Report data, as January 31, 2013 , Prada Group, a worldwide open 461 outlets , as well as department stores , independent retail stores network in 70 countries. Moreover, in the famous market consulting agency Millward Brown Brand Z released 2013 annual ranking of the world's most valuable brand , Prada as the first to enter the global 100 list , and an increase of 63% in the past year was named the world each category the biggest brands in the value-added brands.xzzqlcy$0807