2013年8月27日星期二

Big rush line product raw material acquisition

To lock the precious leather supply and survival is closely related to raw materials and products , such as luxury goods group LVMH and owns Gucci, Saint Laurent, Givenchy and other brands of Kering competing acquisition such as wool production base, Crocodile Farm and Rose Garden ,prada bags etc. raw product line .


In recent years in China and Brazil and other emerging markets to increase investment in the store on a generous luxury sector leadership group who , now in order to control the supply of raw materials for its products and begin a new round of acquisitions in a fierce competition . Line acquisition of raw materials to accelerate the vertical integration of these groups . Thus they can be raw materials , processing of each step to the actual sales to the most precise control. So, they reap the competitive opportunities, raise the threshold of the new company entrants also stressed the high quality of their products .

Just last month, LVMH bought with the high price of 2 billion euros Loro Piana 80% stake. As the world's top cashmere production base, Loro Piana are holding is famous for its soft tan wool of the vicuna. Analysts estimate that soon Loro Piana will mainly provide raw materials for LVMH group, such as Fendi or Celine brand, termination and LVMH competitors' trade at the same time. A Loro Piana production coat need to 25 to 30 small sheep TuoDe wool, in milan can sell for 14000 euros. It is conceivable that control the cashmere production base for LVMH is benefit of all. Same, also be to ensure the supply of raw materials, first-class clothing production with top embroidery works, on the basis of Lesage and feather processing workshop Lemarie Chanel group in the last year and bought a Scottish Barrie knitwear production base. The Paris embroidery workshop is also in the past year, Dior Vermont.  xzzqlcy$0828


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