2013年8月6日星期二

Luxury " bastard " Unable Everbright lintel Vice-line high-end customers emotional harm


With the coming of the August, many luxury goods group and in the second quarter earnings release brand cluster past earnings release as if is a brand of "show time", if there is no double-digit growth, it's hard to survive in the Chinese market. However, the Chinese market from the end of last year began to decline, big-time performance during this period has experienced the song all the way to the flagging. Look from the results, in addition to PRADA, PRADA, HERMES (HERMES), Louis vuitton (LV), GUCCI (GUCCI) most brands are not achieve double-digit growth, even reached double-digit growth, down compared to last year, or, in the first half of earnings, can saying is the collapse of lehman brothers in 2008, after the worst U.S. financial crisis.

Opinion, whether the "LOGO" or development line brand, has failed to reverse the luxury sales slump, "illegitimate" everbright lintel, rather than that of three to four, the optimization of the main brand is better than the main line product quality.

Earlier, in order to prove that not all luxury brands could not reach, many big-name introduced a low price is the main brand, design is more suitable for the income of the finest young consumers of deck of CARDS, vice line products. However, such "intimate" design does not seem to bring stars too many benefits. From last year's dolce & gabbana (dolce &gabbana) turn off the line brand dolce &gabbana, and gucci last year, sales of line can be seen. xzzqlcy$0807

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