2013年7月24日星期三

Chinese designer brands need a better name

In China, there is another problem, designers need a better name. Too many people surnamed Wang, this will affect the differential degree of brand. Vera Wang, Uma Wang, Alexander Wang: the three designers yesterday I met with are very famous in western fashion design, but they all have the same last name: wang.


Today at the Shanghai Univer made a 100 students attended the lecture, the content of speech is what they want to know about fashion and fashion plays in the western world the characters, the most important point is, development trend of fashion. The speech itself is not difficult, as I said before, to capture the attention of the audience, to satisfy their curiosity, is the most difficult.

Yesterday, I met with 14 young Chinese fashion designers, I looked at their previous seasons works and lookbook, and they talk about the creative design, and they look forward to the future together. There is one point I was impressed. That is the quality. Frankly speaking, China in the production and reproduction of the two aspects, very good. But not everyone is aware of, is the quality of their priority aspects.

Young, creative and for the attention of quality. For the quality of attention is often a point we pay more attention to the. Found in China to this point, is a surprise for me. A generation of young designers will be shown in our website, to have a look these works, you will know what I mean. You asked me a lot of questions, one question that I am very impressed: "we and the west, what is the difference between Italy's young fashion designer?" There is no different. You like them and excellent quality, there are shortcomings and problems like. The whole world fashion designers have two common problems: the production and dissemination of.
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